Heineken appoints Jacco van der Linden new President of Heineken APAC

The Heineken Company has appointed Jacco van der Linden new President of Heineken APAC as his predecessor Dolf van den Brink starts in his new role as CEO of Heineken.

Commenting on the new role via his LinkedIn page, Linden, who is currently the Managing Director of Heineken Vietnam, said: “I am grateful for the trust that has placed in me and take on this role with a great sense of responsibility to lead this beautiful and diverse region, especially amidst the Covid-19 pandemic.

My priority continues to be the safety of our colleagues as different countries start easing their public health and safe distancing measures. I am extremely proud and thankful for the resilience they’ve shown over the past months and the kindness and compassion they’ve displayed in helping each other, our local communities and our customers. Moments like this stir in me real pride in being part of the Heineken family.”

He added: “I am full of confidence that together and with the support of our partners and customers, we’ll be able to navigate this pandemic and come out stronger than before, true to the indomitable Asian spirit that I admire so much. In the five years that I’ve lived in Asia, I’ve come to love this region and its people, and my family and I are excited to continue this journey as we make Singapore our new home.”

Heineken Vietnam is Heineken’s largest operating company in Asia with over 3,500 employees and 6 breweries in the country.

Jacco van der Linden was Marketing Director and an executive member of Board of Directors at Nigerian Breweries Plc from August 2008 to January 2012.


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