Diageo appoints Odafe-Ejumedia to revolutionize its innovation

By Felicia Nwosu

In furtherance to its innovative vision, Diageo, the global leader in alcoholic beverages, has appointed Joan Odafe-Ejumedia as the Innovations Manager for the Reserve portfolio in South, West, and Central Africa.

This strategic appointment marks a significant step in Diageo’s commitment to pioneering growth and maintaining its market dominance through innovative strategies and transformative concepts.

Joan Odafe-Ejumedia, a distinguished marketing communications professional, is set to redefine Diageo’s approach to innovation.

In her new role, she will lead the company’s innovation strategies, manage diverse activities and opportunities, and conduct comprehensive research into future business prospects. Her efforts are expected to substantially accelerate Diageo’s growth momentum, drive process-driven excellence, and solidify its position as an industry leader.

Odafe-Ejumedia’s deep expertise and profound understanding of consumer and industry ecosystems promise seamless integration across various domains.

With her proven track record, Diageo anticipates a remarkable enhancement of its innovative processes, introducing new dimensions of growth and setting new industry standards.

Her illustrious career speaks volumes about her capabilities. As a seasoned brand strategist and marketing communications expert, Joan has demonstrated exceptional skills in brand strategy development, negotiation, market data analysis, consumer channel management, and brand management.

Her roles across prominent brands and large investment portfolios underscore her strategic orientation and ability to drive significant business growth.

Before her current appointment, Joan served as the Brand Manager for Diageo’s Reserve brands, where she played a critical role in enhancing consumer connections, enriching experiences, and boosting profitability.

At Mondelez International (Cadbury Nigeria and Ghana Plc.), she excelled as the Brand Manager for Gum and Candy in West Africa, delivering substantial brand value to consumers and stakeholders.

Her journey at Mondelez began in 2021 as the Perfect Store & Hot Zone Manager.

Joan’s career began as a Business Development Executive at Pet-Bamok & Company, where she excelled in cold calling, lead identification, product promotion, and follow-up duties.

Her diverse experiences and outstanding achievements across sectors have established her as one of the most sought-after professionals in the marketing communications space.

In her new role at Diageo, Joan Odafe-Ejumedia is poised to usher in a new era of innovation, leveraging her extensive experience and strategic vision.

Her appointment not only signifies Diageo’s dedication to innovation but also positions her as a pivotal force in driving the company’s continued success and market leadership.


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