The LaCasera Company (TLCC), a member of JOTNA Group of Companies has commenced a competition aimed at recognizing and rewarding frontline workers, i.e. Health workers, Supermarket attendants, Security operatives and others for their sacrifices and efforts amidst the Covid-19 global pandemic.
Specifically the company said “it is time to recognize frontline workers i.e. Health workers, Supermarket attendants, Security operatives etc who have become our real life heroes by risking their own lives to keep us all alive”.
Recall that the Covid-19 global pandemic has led to over 5.4 million cases of infection around the world with over two million deaths recorded. In Nigeria, as at Monday 25th may 2020, there were no fewer than 7,839 confirmed cases with about 2,263 discharged cases while 226 deaths have been recorded.
Not only that Covid-19 pandemic has led to economic lockdowns with attendant disruptions in the economic, social and religious lives of the people. However frontline workers have continued to play active roles in helping to curtail the further spread of coronavirus, a deadly disease that has caught the entire world unaware.
Poised to recognize the frontline workers, many of whom have fallen victims of the Covid-19 pandemic, LaCasera has designed a recognition process in which “it gives real life heroes their super hero identities.
A statement by the Group Marketing Director of JOTNA Group of Companies, Mr. Emmanuel Agu said “the general public especially the brand’s teeming consumers should each nominate a frontline worker using the #lacaseraheroes” across its social media handles i.e. Facebook (The LaCasera Company Plc), Instagram (@Lacasera_ng) and Twitter (@LaCasera_NG) while the company will in turn create a customized super-hero identity for them”.
This Mr. Emmanuel Agu explained was intended “to celebrate their (Superheroes) courage and selflessness” The nomination participation process according to Mr. Emmanuel Agu entails:
- Nominate a frontline worker by uploading their picture and stating the impact they have made during the Covid-19 pandemic.
- Each nomination must be done with the hashtag #LaCaseraheroes.
- Ten heroes will be selected. After selection, LaCasera will create identities for these heroes
- Each superhero will get 10 packs of LaCasera and a shopping Voucher worth #100,000.00
The entry commenced Friday 22nd May 2020 and will close June 4th 2020 after which screening of entries to determine final winners will start.
The LaCasera Company (TLCC) is a leading beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria. The company manufactures and presently distributes nine products, including LaCasera Apple Drink launched in 2001. The phrase LaCasera is derived from Spanish word, and it means “A drink from the home”
LaCasera Apple is the first ever soft drink to be offered in PET bottle in Nigeria. It is also the only CSD with 5% real apple juice.
Other products from TLCC include Smoov Chapman (Nigeria Leading Chapman drink of Choice), Bold Bitter Lemon Extra, Bold Ginger (First Ginger Carbonated Soft drink in Nigeria), Bold Orange, Bold Tropical, Nirvana Premium Table Water, Nirvana Tonic Water and Nirvana Soda Water.