News

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

Chowdeck secures $9 million to fuel quick commerce and expansion in Africa

Chowdeck, a Nigerian on-demand delivery platform, has closed a $9 million Series...

Physical planning laws for public good, not for victimization – Ogun Govt

The Ogun State government has stated that the goal of physical planning laws and...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

Of Pitch Fee, Economic Reality and New Survival Strategies

Abimbola Mohammed revisits the issues surrounding the payment of pitch fees to marketing...

20 Years of Crazy: LAIF flags off milestone 20th edition with new categories

The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition,...

ELeven longlisted authors for 2025 NLNG Prize for Literature honoured in Lagos

In a powerful celebration of literary excellence, organisers honoured eleven authors...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...