News

Tinubu approves ₦68.32trn 2026 spending plan, shifts 2025 capital budget window to June

Bola Ahmed Tinubu has endorsed Nigeria’s ₦68.32 trillion 2026 Appropriation Act,...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

AI is rewriting the rules of commerce and most brands aren’t ready

The traditional marketing funnel is dying, and artificial intelligence is the one...

A Life Etched in Dignity: MARKETING EDGE honors Pa Abolaji Ezekiel Oyeyipo Fadolapo

Some lives are not merely lived they are quietly inscribed upon the conscience of...

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

Vaseline enlists real Nigerian Prince to battle counterfeit body oils

Vaseline Nigeria in collaboration with Leo Singapore launched a social media campaign...

Digital ad hits record $294b in 2025 as social media, AI drive industry growth-IAB report

The digital advertising industry reached its highest revenue level in history in...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...