Category: News

Industry leaders offer varied perspectives on IMC sector’s outlook

By Felicia Nwosu Nigeria’s Integrated Marketing Communications (IMC) sector, a...

Samsung unleashes AI for everyone, introduces new Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G

Samsung today unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest...

itel Power 70, the game-changer: Why Brands Like Tecno, Infinix, Redmi are struggling to match itel

The Nigerian smartphone industry is a battlefield where innovation and value-for-money...

FirstBank files appeal

INJUNCTION AND STAY OF EXECUTION CARGO REMAINS UNDER ARREST  In a...

Study reveals shifting CMO landscape as marketing leadership titles evolve

By Felicia Nwosu A new study from leadership advisory firm Spencer Stuart has...

WOHAN: Pioneering Progress in women OOH advertising

By Felicia Nwosu Women in Out-of-Home Advertising Network (WOHAN) has reaffirmed...

CMO role gains enduring relevance as its future strengthens, says WFA report

By Felicia Nwosu The Chief Marketing Officer isn’t going anywhere, that at least,...

David Wheldon returns as WFA president

By Felicia Nwosu The World Federation of Advertisers (WFA) has appointed David...

Apple named Cannes Lions Creative Marketer of the Year

The Cannes Lions International Festival of Creativity has announced Apple as the...

Rise of digital media is transforming advertising – Gomes

By Khairat Asokomhe Following the turns in the advertising world, digital media...