News

Global chocolate market set for growth amid shifting consumer preferences

The global chocolate market continues to expand steadily, with its value estimated...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

FirstBank sets agenda for economic discourse with Nigeria Economic Outlook 2026

FirstBank, West Africa’s premier financial institution and a leading financial...

2025: A year defined by strategic partnerships, industry-shaping collaborations

As 2025 draws to a close, Nigeria’s business, technology, and marketing ecosystems...

How brands welcomed 2026: A shift toward meaning

Not every New Year arrives with noise. Some emerge silently, in the steam rising...

John Olulope Ajayi, the legacy of a pathfinder

By Kenneth Omobhude John Olulope Ajayi’s legacy remains multifaceted and far-reaching....

‎How Life Beer ignited season celebration, collective renewal in Eastern Nigeria

‎Across cultures, the Christmas tree has long symbolised life, renewal, hope, and...

Coca-Cola HBC commits €5 Million to community development as foundation prepares for 2026 initiatives

Coca-Cola HBC has reaffirmed its commitment to supporting communities across its...

Power Oil converts social listening into high-impact festive brand experience

Power Oil has closed the year with a compelling example of insight-led brand activation. ...