IMC

NIPR positions public relations at the heart of Nigeria’s digital agriculture revolution

The Nigerian Institute of Public Relations has declared that the future of Nigeria’s...

We have moved from storytelling to story proving- Omawumi Ogbe

Public relations practice has fundamentally shifted from storytelling to what Omawumi...

Diageo cuts dividend as new CEO  signals strategic reset

Diageo has reduced its dividend and outlined plans to strengthen financial flexibility...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

Chain Reaction names Mohamad Itani COO to accelerate regional expansion

To accelerate its next growth chapter, digital marketing agency Chain Reaction, United...

MARKETING EDGE ONTV  hosts  EXMAN President today

MARKETING EDGE on TV, Nigeria’s leading brand-centric advertising and marketing...

Nestlé strengthens strategic pivot following mixed year

Nestlé has reported its full year 2025 performance, and the global food group clearly...

ARCON responds to ADVAN’s open letter to the President, defends industry reforms and questions association’s claims

The Advertising Regulatory Council of Nigeria (ARCON) has issued a strongly worded...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...

Brewing industry flags concerns over 2026 to 2028 excise framework, engages industry ministry

Stakeholders in Nigeria’s brewing ecosystem have intensified discussions around...