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Unilever sales grow by 4.4% as demand for hygiene products heightens

October 22, 2020 Marketing Edge

Unilever announced its results for the third quarter of 2020 – with underlying sales up 4.4% CEO Alan Jope in a statement said: “We have delivered a strong performance this quarter. Volume-led growth shows the resilience of our portfolio and our agility in responding to rapidly changing dynamics across consumer segments, geographies and channels.” The […]

Brands

Consumers should expect more from the “house” of LaCasera – Emma Agu

September 1, 2020 Ralph Tathagata

In this interview with MARKETING EDGE, the Group Marketing Director, Jotna Nigeria Limited, a member of the Jotna Group and The LaCasera Company, Emmanuel Chukwuemeka Agu speaks on Nigeria’s beverage market, emphasizing on the Carbonated Soft Drinks segment and its dynamics. How would you assess the entire soft drinks market in Nigeria’s FMCG segment? The […]

Brands

KFC rests “It’s Finger Lickin’ Good” advertising slogan after 64 years

August 26, 2020 Ralph Tathagata

In an innovative bid to turn the global adversity occasioned by the Covid-19 pandemic into advertising, Kentucky Fried Chicken (KFC) has launched the first global campaign to tentatively replace its classic It’s Finger Lickin’ Good slogan. The new slogan reads: Wash fingers thoroughly before lickin’. The latest campaign, which spans TVC, print, OOH, and social, […]

Brands

Chiedu Ugbo: An executive with the Midas touch

August 24, 2020 Ralph Tathagata

Chiedu Ugbo is the Managing Director of the Niger Delta Power Holding Company of Nigeria (NDPHC). Having been in the saddle for the past four years, Ugbo was recently re-appointed for another 4-year term by President Muhammadu Buhari. His re-appointment is a testimony and reward for the remarkable feats on a job many considered very […]

Brands

Heineken uses non-alcoholic beer sponsorship to increase market share amid pandemic

August 13, 2020 Ralph Tathagata

Heineken recently announced a sweeping change in its alcohol marketing by entering into the largest ever single sponsorship deal involving a non-alcoholic beer brand, replacing Amstel as a Uefa Europa League sponsor. Heineken has been a Uefa partner in one way or another since 1994. Now, it has put down around €10m ($11.7m) a year […]

Brands

World’s most valuable alcoholic brands to lose $33bn brand value, says report

August 13, 2020 Ralph Tathagata

Brand Finance, an independent branded business valuation consultancy, has released its 2020 Alcoholic Drinks report. The report which assessed the impact of Covid-19 pandemic based on the effect of the outbreak on enterprise value, compared to what it was on 1 January 2020, revealed world’s most valuable alcoholic drinks brands stands to lose $33bn worth […]

Brands

New Molfix Air Dry Diaper Hits the Shelves

August 1, 2020 Marketing Edge

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market. The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]

Brands

Samsung, MTN support FG’s Covid-19 fight with 500 units of Galaxy A2 Core devices

July 22, 2020 Ralph Tathagata

Samsung Mobile Nigeria in partnership with MTN Nigeria has donated 500 Galaxy A2 Core devices with 2GB data for six months to the Federal Ministry of Health to curb COVID-19 infection rate in Nigeria. The devices are to be used by case managers for data capturing and case reporting at the isolation centres across the […]

Brands

Amber Energy Drink foots commuters’ fare at Lagos BRT terminals

July 22, 2020 Ralph Tathagata

Amber Energy drink, a premium brand on the stable of Amber Energy Drinks Ltd is relieving Lagos commuters of the high cost of transportation along popular and identified routes through its unique Amber BRT and conventional Free Bus ride initiative launched recently in the state. At the select terminals, every commuter who buys a can […]

Brands

Amber Energy Drink excites Lagos commuters with Free Bus Ride

July 21, 2020 Ralph Tathagata

Commuting in Lagos state can be hellish and sometimes nightmarish for residents with the ever increasing population on a daily basis. Most traumatic is the fact that easy access to transportation has become a daily dilemma for commuters in the metropolis which is the commercial capital of Nigeria. With its traditional trademark of traffic jams […]

Brands

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