Brands

Brands

Nigerian Breweries unveils Series 9 and 10 Commercial Papers to raise additional US$52.5m

October 25, 2020 Marketing Edge

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Nigerian Breweries, the largest brewing company in Nigeria, has launched its series 9 and 10 Commercial Paper (CP) program for subscription by investors as a continuation of its N100 billion (US$262m) CP program, aimed to raise up to N20 billion (US$52.50m). According to Nigerian Breweries, “The CP Program continues to provide the opportunity for non-equity […]

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Brands

COCA-COLA DONATES N20 MILLION FOR PROTEST VICTIMS; ACCESS BANK PLEDGES N50 BILLION

October 25, 2020 Marketing Edge

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Coca-Cola Nigeria has donated N20 million to cover the medical bills of victims of #EndSARS protests. The Company announced this in a statement on its twitter account saying, “Every human life matter and as a company, our goal is to continue to work with our communities towards the well-being of the people.” Access Bank also […]

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Brands

GUINESSS LAUNCHES NON ALCOHOLIC BEER, GUINESS 0.0

October 25, 2020 Marketing Edge

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Guinness 0.0 is a new non-alcoholic beer from the brewers at St James’s Gate. The dark Irish stout contains the same smooth, perfectly balanced flavor and dark color of Guinness, excluding the alcohol. According to Gráinne Wafer, Global Brand Director, Guinness “This is an exceptional day for Guiness 0.0, as we finally reveal Guiness 0.. The […]

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Brands

LEKKI TOLL GATE ATTACK BY SOLDIERS, PRCAN DEMANDS PROBE

October 22, 2020 Marketing Edge

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The Public Relations Consultant Association of Nigeria (PRCAN) aligns itself with the global outrage against the mindless attack on peaceful protesters demanding sweeping police reforms at the Lekki Toll Gate, Lagos on Tuesday 20th October 2020. We condemn this barbaric action by officers and men of the Nigerian Army and hereby demand an urgent probe […]

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Brands

PROCTER & GAMBLE PARTNERS WITH NATIONAL CENTER FOR WOMEN DEVELOPMENT

October 22, 2020 Marketing Edge

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Procter & Gamble, Nigeria’s leading consumer goods company has signed into partnership with the National Center for Women Development (NCWD) to celebrate the 2020 International Day of the Girl Child. With this initiative, the company has provided 4,000 Always® sanitary pads and 20,000 Pampers® diapers to promote health and hygiene management among young mothers and […]

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Brands

Cannes Lions launches digital masterbrand ‘LIONS’

October 22, 2020 Marketing Edge

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Cannes Lions has launched a digital Masterbrand called ‘Lions’ in a bid to champion creativity as the brand aims to expand its International Festival of Creativity into a year-long platform. Lions is a platform which features the four pillars of the Cannes Lions product portfolio: community, intelligence, learning and bench-marking. “The creation of Lions is […]

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Brands

NEW TURN FOR BRANDS; LINKEDIN LAUNCHES LINKEDIN STORIES FEATURE WORLDWIDE

October 22, 2020 Marketing Edge

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LinkedIn has launched LinkedIn Stories worldwide. It is a widely embraced opportunity for personalities and brand pages to publish photos and short videos via the mobile app. The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration to share news, insight and highlights […]

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Brands

TRUMPING COVID; MAKING YOUR BUSINESS FUTURE FIT

October 22, 2020 Marketing Edge

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BY IKECHI ODIGBO   When I think of a future-fit business, interestingly, the example that comes to mind to illustrate is an airplane, though we know that even before the COVID 19 pandemic, the aviation industry as a whole was battling for survival due to dwindling margins and logistic challenges. As some of us know, […]

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Brands

JCDecaux teamed up with Fred & Farid to spread a message of hope in four US cities

October 22, 2020 Marketing Edge

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I would like to introduce you to the #WeKeepGoing initiative: Dealing with Covid-19 hasn’t been easy. And it seems as though life will continue to be strange, for quite some time. JCDecaux and the global creative boutique FRED & FARID teamed up to create an initiative to address the emotional weight many Americans were collectively feeling, using Decaux’s […]

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Brands

CHI LIMITED LAUNCHES HOLLANDIA SLIM EVAPORATED MILK

October 22, 2020 Marketing Edge

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CHI Limited has launched a new variance of its Hollandia brand, Hollandia Slim Evaporated Milk – a partially skimmed evaporated milk product. The new product offers 50% less fat, higher protein, calcium, magnesium, phosphorus, B-Vitamins and Vitamin D3, which are all essential for good health, strong bones, energy, and a stronger immune system. It comes […]

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