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Brands

New Molfix Air Dry Diaper Hits the Shelves

August 1, 2020 Marketing Edge

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market. The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]

Brands

Samsung, MTN support FG’s Covid-19 fight with 500 units of Galaxy A2 Core devices

July 22, 2020 Ralph Tathagata

Samsung Mobile Nigeria in partnership with MTN Nigeria has donated 500 Galaxy A2 Core devices with 2GB data for six months to the Federal Ministry of Health to curb COVID-19 infection rate in Nigeria. The devices are to be used by case managers for data capturing and case reporting at the isolation centres across the […]

Brands

Amber Energy Drink foots commuters’ fare at Lagos BRT terminals

July 22, 2020 Ralph Tathagata

Amber Energy drink, a premium brand on the stable of Amber Energy Drinks Ltd is relieving Lagos commuters of the high cost of transportation along popular and identified routes through its unique Amber BRT and conventional Free Bus ride initiative launched recently in the state. At the select terminals, every commuter who buys a can […]

Brands

Amber Energy Drink excites Lagos commuters with Free Bus Ride

July 21, 2020 Ralph Tathagata

Commuting in Lagos state can be hellish and sometimes nightmarish for residents with the ever increasing population on a daily basis. Most traumatic is the fact that easy access to transportation has become a daily dilemma for commuters in the metropolis which is the commercial capital of Nigeria. With its traditional trademark of traffic jams […]

Brands

How service providers in IMC can drive brand narratives in turbulent times

July 20, 2020 Ralph Tathagata

The world has been in a sustained state of flux for the first half of 2020. Never before has there been a disruption, a temporary and, in some cases, permanent shutdowns of businesses as a result of the tidal wave of the global Covid-19 pandemic. The pandemic is aggressively speeding up some seismic shifts that […]

Brands

FG intensifies campaign to deliver Ngozi Okonjo-Iweala’s candidacy for WTO DG

July 17, 2020 Ralph Tathagata

Even among top guns in the Fortune Global 500, having a compelling personal brand is important because they need to come out to the forefront and connect with their audiences. People connect with people, and when exceptional individuals have personal brands that clearly articulate who they are, what they do, and how they help others […]

Brands

Diageo set to debut world’s first-ever 100% paper bottle

July 14, 2020 Ralph Tathagata

Diageo, one of the world’s largest producers of spirits and beers, has announced that it has created the world’s first-ever 100 percent plastic free paper-based spirits bottle. The announcement, which was made via Diageo’s LinkedIn handle, stated that the bottle was entirely made from sustainably sourced wood and will be “fully recyclable in standard waste […]

Brands

Glo offers subscribers 55% reduction in international calls tariffs

July 10, 2020 Ralph Tathagata

Globacom has offered its subscribers about 55% reduced international calls tariffs. The latest offering, according to the company, is to enable its customers stay in touch with their loved ones business partners abroad at a much more affordable cost, especially as the Covid-19 pandemic lockdown remains effective in its restriction of international travels. Globacom said […]

Brands

NIMN 2020 Election Debates: Matters arising – By John Ajayi

July 10, 2020 Ralph Tathagata

The 2020 election debate organised by the National Institute of Marketing of Nigeria (NIMN) on 8 July, 2020, will forever linger in the annals of marketing in Nigeria. Reason? The debates which sign-posted the climax of campaigns by renowned veteran marketing professionals jostling for various Council positions of the coveted marketing institute provided Nigerian marketing […]

Brands

LaCasera celebrates Covid-19 frontline heroes

July 10, 2020 Ralph Tathagata

In appreciation of the frontline workers who have been committed to the overall well-being of Nigerians during the Covid-19 pandemic, The LaCasera Company (TLCC) is celebrating and rewarding them with the “LaCasera Heroes”. The initiative is designed to celebrate and recognise frontline heroes that have been providing essential services from the inception of Covid-19 pandemic […]

Brands

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