News

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

Vaseline enlists real Nigerian Prince to battle counterfeit body oils

Vaseline Nigeria in collaboration with Leo Singapore launched a social media campaign...

Digital ad hits record $294b in 2025 as social media, AI drive industry growth-IAB report

The digital advertising industry reached its highest revenue level in history in...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...

PepsiCo posts strong Q1 2026 results, eyes accelerated growth amid global headwinds

PepsiCo has reported first-quarter 2026 earnings that beat the prior year across...

‎Lagos Food Bank introduces new campaign to tackle hunger in Lagos ‎

By Ralph Tathagata ‎ ‎Lagos Food Bank, a non-governmental organisation dedicated...

X3M Ideas breaks global barriers, elevates Nigeria’s voice in purpose-driven ad rankings

A powerful shift is unfolding on the global advertising stage, and this time, the...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...