News

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Serene City takes off in grand style as Africa’s Next smart urban revolution

Serene City Properties Limited, a subsidiary of Midoil Refining and Petrochemicals...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

Glo introduces “Take a Guess” to entertain, reward customers

Technology company, Globacom, has launched  "Glo Take A Guess",  an exciting ...

Eight years strong: Dangote continues to leads Nigeria’s brand value chart

In a landscape where reputation defines resilience and consistency signals leadership,...

Retail Media set to overtake TV Ad spend as global investment nears $200bn — WARC

The global retail media market is gathering remarkable momentum, with ad investment...

Oti Ukubeyinje warns: “AI can’t sell  trust” as brands chase perfection over authenticity

As artificial intelligence continues to redefine how brands communicate, one of Africa’s...

Black At partners with Informa for Africa Tech Festival

 Black At has announced a strategic partnership with Informa, organizers of the...

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...