News

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

NLNG change your story’ 2026 concludes with call for journalists to ignite a new era of digital storytelling

After three days of deep learning, bold conversations, and powerful reflections on...

The market that broke them all

Between 2005 and 2026, five major South African retail giants attempted to conquer...

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s...

Stagwell deepens AI push as profit growth buybacks reinforce investor confidence

Artificial intelligence is beginning to reshape how marketing services companies...

SABRE Awards Africa 2026 appoints Mabel Adeteye as a jury member

Mabel Adeteye, Head of Brands & Marketing Communications at Wema Bank, has been...

Digital tools, AI take spotlight as NLNG ‘Change Your Story’ 2026 kicks off day one in Lagos 

Nigeria LNG Limited, widely known as Nigeria LNG Limited, has once again reinforced...

NIPR, NTA seal broadcast deal for 2026 World PR forum

The Nigerian Television Authority (NTA) has positioned itself to reach global audiences...

ARCON, industry leaders review implications of new tax regime for IMC sector

Nigeria's advertising and marketing sector confronts operational headaches alongside...

Nigerian Breweries CEO Thibaut Boidin named chairman of Beer Sectoral Group

Thibaut Boidin, Managing Director and Chief Executive Officer of Nigerian Breweries...