News

Global demand for sports drinks soars on back of fitness revolution as market heads toward $214.6bn

The global sports and energy drinks market is on course for substantial growth as...

Obiomah, Odunowo decode fashion, culture and PR influence as intentionality shapes brand visibility in Africa

At the 5th Nigeria Digital PR Summit Quarterly Webinar, Efe Obiomah, CEO of Brand...

Coca-Cola transforms FIFA World Cup 2026 into collectible moment through football-shaped bottles

 Coca-Cola’s limited-edition football-shaped bottles for FIFA World Cup 2026 represent...

The AI boom is eating itself

 The technology works perfectly. That’s the problem. Microsoft deployed Claude...

The man the brands found at the festival

 There is a version of brand ambassadorship that Nigeria knows too well. A famous...

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

Ojude Oba 2026: When brands remembered where they came from

 Ojude Oba is not a backdrop. It is not a content opportunity. It is not a trending...

Fidelity Bank battles Rising interest pressure, still delivers N92.4bn Q1 profit

Fidelity Bank Plc has delivered a mixed but resilient first quarter performance for...