News

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

Tech without soul is just a code, can’t earn loyalty- Babaeko

In a thought-provoking address at the Advertising Industry Colloquium (AIC)3.0 organized...

Experts declare gas as transformational fuel for Africa’s development at Asharami Square 2.0

At the second edition of Sahara Group's thought leadership forum, Asharami Square,...

Asharami Square 2.0 spotlights Africa’s gas potential as a gateway to dignity, prosperity, and sustainability

Asharami Square 2.0 has  spotlighted Africa’s gas potential as a gateway to dignity,...

Glo customers win in Palmpay “Recharge and Win Bonanza 2”

It has been an exciting moment as Glo customers  win  in Palmpay “Recharge and...

Nigeria’s gas story must change, says Minister @ Asharami Square 2.0

The Honourable Minister of State for Petroleum Resources (Gas), Rt. Hon. Ekperikpe...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

Breaking Barriers: GTCO’s autism conference 2025 aims for a more equitable society

Consistent with its commitment, Guaranty Trust Holding Company Plc (GTCO) will launch...

MIPAN commends ARCON’s efforts in promoting excellence in advertising

The Media Independent Practitioners Association of Nigeria (MIPAN) commends the Advertising...