Author: Mofeoluwa Awe

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Corporate Affairs Commission suffers data breach amid surge in cyberattacks 

 The Corporate Affairs Commission confirmed on 15 April that unauthorised access...

Airtel deploys 2,000 new sites in 2026 as MTN’s tower move reshapes competition

 Nigeria’s telecoms market is entering a new phase, where infrastructure strength,...

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

 New York Festivals Advertising Awards® (NYFA) is thrilled to unveil the 2026 Financial and PR & Purpose Specialty Executive Jury panels.

 These esteemed Financial and PR & Purpose Executive Juries bring together respected...

Every CEO knows AI layoffs will crater consumer spending, but firing anyway beats getting fired

 Over 78,000 tech workers lost jobs in the quarter of 2026, with 48 per cent of...

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