Author: Mofeoluwa Awe

The market that broke them all

Between 2005 and 2026, five major South African retail giants attempted to conquer...

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

Google just gave every Nigerian a free graphic designer

Google has launched Nano Banana 2 in Nigeria, an AI image generation tool integrated...

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands. Agencies...