Author: Mofeoluwa Awe

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

How Nigerian brands turned Mother’s day 2026 into a linguistic, visual, and cultural showcase- Part 2

If Part 1 of Mother’s Day 2026 demonstrated how Nigerian brands moved from generic...

Can intellectual property outgrow the human face that made it famous?

 For decades, the popular TV cast, Papa Ajasco, was not just a character; it was...

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing Part 1

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...

American Open University starts advertising and technology programme, partners with Ideas Origin Media

American Open University (A-Global) has spent years doing what most institutions...

Instagram’s DMs are no longer private: What brand deals. Influencer rates, and marketing secrets are now exposed

Meta is removing end-to end encryption from Instagram direct messages effective May...

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

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