APCON Inducts 80 Covenant University Students

The Advertising Practitioners Council of Nigeria (APCON) has inducted about 80 final year students of Covenant University in Mass Communication department with specialty in advertising for professional practice.

The students were inducted recently during the 2nd Annual Advertising Pitch Competition organized by the department at the Covenant University Centre for Research, Innovation and Development (CUCRID), Ota, Ogun State.

Speaking at the event, the Vice-Chancellor of the University, Prof. Aderemi Atayero, said he was delighted as the induction was a momentous achievement for Covenant University as well as a testimony of its vision to be one of the top ten universities in the world by 2022.Prof.Atayero, ably represented by the Deputy Vice-Chancellor, Prof. Shalom Chinedu, appreciated the recognition which the APCON Induction has bestowed on the institution.

In his remark, the Dean of the College of Business and Social Sciences, Prof. Philip Alege said that the induction is one of Covenant University’s platforms for connecting with the industry, emphasizing that more collaboration with APCON at a global level should be expected very soon.

Welcoming the special guests, students and parents to the event, the Head of Mass Communication Department, Dr.LanreAmodu stated that the Induction was strategically placed within the Pitch Contest to showcase the top level training which the students of the department acquired in four years, in line with both the academic standards of the National Universities Commission (NUC) and professional syllabus of APCON.

Amodu stressed that the department offers the best and most robust Mass Communication teaching and learning in the country; noting that the integrated academic and professional package of the university places its graduates ahead of their contemporaries anywhere in the world.

Whilst conducting the induction, Deputy Director, Membership Registration and Career Matters, APCON, Ms. Martha Onyebuchi informed the inductees that they were the first undergraduates of any higher institution to be APCON-certified in the history of advertising in Nigeria.

Onyebuchi, however, tasked the students to sustain the momentum of professionalism, integrity and ethics in the industry.

Present at the event were the Deputy Vice-Chancellor, Prof. Shalom Chinedu; Registrar, Covenant University, Dr.OlumuyiwaOludayo; the Chaplain, Pastor Promise Omidiora; Director, Centre for Entrepreneurial Development Studies, Dr. Stephen Oluwatobi; the Dean of the College of Business and Social Sciences, Prof. Philip Alegeand other faculty of the Department of Mass Communication.

Also present were the former Council Chairman of APCON, Group Managing Director SO&U SAATCHI AFRICA and Lead Judge of the Pitch Contest, Mr.UdemeUfot, MFR. Other Pitch Contest Judges who witnessed the Induction ceremony included were the Managing Director, STB McCANN Worldwide, Mrs.OmowunmiOwodunni, Managing Director, STB McCANN Worldwide, and the Managing Director, Alphabet Media Academy Mr.EkiAdzufeh., Managing Director, Alphabet Media Academy.


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