Brands express readiness to partner, sponsor Lagos Trade Fair

By Felicia Nwosu

In preparation for a successful outing and exhibition at the 2022 Lagos International Trade Fair (LITF) by the Lagos State Chamber of Commerce and Industry (LCCI), leading world-class brands have indicated their interest and readiness to support the event as partners and sponsors to boost business visibility and bottom line.

This year’s edition of LITF is scheduled to be held at the Tafawa Balewa Square (TBS), Lagos, from Friday 4th to Sunday 13th November 2022.

The notable brands said their support is a testament to the trust and credibility built over the years by the organisers. They revealed that LCCI’s vision aligns with their corporate objectives, while retaining integrity and authenticity. Some of the brands stated this during a press briefing organised by LCCI at the Chamber’s Conference and Exhibition Centre, Ikeja, Lagos State.

Some of the confirmed Sponsors/Partners are the United Bank for Africa Plc, the Dangote Group, Choice International Group (Makers of GREE Air-conditioners), MTN Nigeria, FEDAN Investment Limited, De United Foods Limited – makers of the popular Indomie noodles, the Bank of Industry (BOI), and Flour Mills of Nigeria Plc.

A representative from MTN Nigeria, Njide Ken-Odogwu, Sponsorship & Promotions Manager, said partnering with LCCI will create the right atmosphere for building new customer base and opportunities that are in tune with MTN’s corporate vision which is geared towards building the largest and most reliable network.

“We are happy to partner with LCCI as it is in line with our vision 2025, and through this partnership, there is hope for accelerated business growth. The Trade Fair is going to give us an opportunity to engage with customers and in areas of collaboration. We are looking forward to this 10 days event.”

Nkechi Nwachukwu, Marketing Officer with Fedan Investment Limited, while commenting on the partnership said the Trade Fair will help her company gain visibility and the needed exposure that will boost their business growth.

“We have been partnering with LCCI for a very long time because we trust that they will give us the right mileage to grow our business. LCCI is a standard organisation and their reputation over the years is something we can trust and depend on.”

Appreciating the sponsors and partners for their immense roles, Leye Kupoluyi, the Chairman, Trade Promotion Board, expressed profound gratitude to the sponsors, partners, exhibitors and other stakeholders who are clearly the reason for the yearly LITF.

“We have the opportunity to listen to some of them after now as they briefly introduce what products and services they are bringing to the 2022 LITF. We hereby appreciate them for their support and believe that this year’s Fair will be equally beneficial to everyone.”

To make this year’s event more colourful and exciting, the organisers for the first time in the history of the fair, will be introducing CHILDREN’S CORNER, where  kids will have great fun and have a memorable pre-Yuletide experience by enjoying interaction and giving of gifts by “FATHER CHRISTMAS”.  According to LCCI, this year, he will be leaving Rome for Nigeria early for this Trade Fair assignment!


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