Anietie Udoh, renowned Nigerian marketing strategist, has joined the jury panel for the 2025 edition of the Effie Awards South Africa. His appointment highlights his growing reputation as one of Africa’s leading voices in marketing effectiveness and strategic communications.

The Association for Communication and Advertising (ACA), which hosts the Effie Awards in South Africa, positions the awards as the global benchmark for excellence in marketing effectiveness. Themed “You Can’t Fake Real Impact” for 2025, this year’s awards will honour campaigns that deliver powerful insights, bold creativity, and proven business results.

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Udoh joins a diverse panel of top professionals across brand management, advertising agencies, media, strategy, and market research. Organisers selected the judges for their deep expertise, proven track record, and commitment to advancing effective marketing.

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Interestingly, this appointment adds to Udoh’s growing list of international accolades in 2025.

The AME Awards 2025 (Advertising and Marketing Effectiveness Awards) recently named him a Grand Jury Member—a prestigious global platform that honours innovative and results-driven advertising.

The 9th Native Advertising Awards 2025 also appointed him to its Global Jury Panel, which celebrates the best in native and content-driven advertising across the world.

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Currently,Udoh  serves as Divisional Director at Marketing Edge Publications. With nearly two decades of experience in brand strategy, market insights, advertising, and media relations, he commands wide respect for merging creative ideas with commercial impact—earning his reputation as a trusted advisor and thought leader in the African marketing ecosystem.

Meanwhile, sesponding to his latest appointment, Udoh said: “It is an honour to serve as a juror for the Effie Awards South Africa. I look forward to celebrating campaigns that truly move the needle in terms of business results and brand relevance.”

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Round One judging for the Effie Awards South Africa will take place on July 10, followed by Round Two on July 24. Organisers will announce the winners at a Gala event scheduled for October 23, 2025.

With these high-profile international jury roles, Anietie Udoh continues to elevate Africa’s presence on the global marketing stage.

Following this, he added that this, appointment adds to his growing list of international accolades in 2025. The AME Awards 2025 (Advertising and Marketing Effectiveness Awards) recently named him a Grand Jury Member—a prestigious global platform that honours innovative and results-driven advertising. The 9th Native Advertising Awards 2025 also appointed him to its Global Jury Panel, which celebrates the best in native and content-driven advertising across the world.

Udoh currently serves as Divisional Director at Marketing Edge Publications. With nearly two decades of experience in brand strategy, market insights, advertising, and media relations, he commands wide respect for merging creative ideas with commercial impact—earning his reputation as a trusted advisor and thought leader in the African marketing ecosystem.

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Responding to his latest appointment, Udoh said: “It is an honour to serve as a juror for the Effie Awards South Africa. I look forward to celebrating campaigns that truly move the needle in terms of business results and brand relevance.”

Round One judging for the Effie Awards South Africa will take place on July 10, followed by Round Two on July 24. Organisers will announce the winners at a Gala event scheduled for October 23, 2025.

With these high-profile international jury roles, Anietie Udoh continues to elevate Africa’s presence on the global marketing stage.

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