AI, measurement, others to dominate talks at global marketer confab

By Felicia Nwosu

Artificial Intelligence, measurement, policy-making and several other matters will form the central focus of talks at the forthcoming global marketer conference.

The event which is billed to hold in Toronto, Canada on Thursday 16 May, 2024, will be sharing a global agenda as senior marketing leaders within the World Federation of Advertisers (WFA) membership convene.

It will also focus on addressing marketing challenges, opportunities, delving into the journey  of operating in an AI world as well as the progress being made on Cross-Media Measurement  amongst others.

WFA in its website disclosed that the planned conference will feature some of the world’s biggest brands builders with several sessions and each will be led by renowned marketing professionals of diverse global brands.

It added that the event will also look at the policy forum of the global marketing ecosystem, where members will be exploring the state of collaboration between marketing and policy, unveiling new research, identifying areas of positive collaboration and proffering solutions for improvement.

WFA further explained that it will also unveil a model Responsible Marketing Framework, which identifies best practices covering areas such as marketing and children, environmental claims, privacy, brand safety and DEI.

Speaking on the global marketer week, Stephen Loerke, WFA’s Chief Executive Officer noted that uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat, indicating that globally, marketers face a very similar set of challenges.

“The Forum sessions are a chance for our members to take a deep dive into some of the key issues they face every day and to acquire greater insight that will help them develop better solutions for their companies and consumers.”

Some of the keynote speakers include, Susan O’Brien, CMO Just Eat, Cynthia Sanfilippo, VP Global Public Affairs, L’Oréal, Andres Peñate, Global VP Regulatory & Public Affairs, AB InBev and David Wheldon, WFA President Emeritus & host of the Better Marketing Podcast.


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