Coca-Cola revamps football spot for new Premier League season
As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged last season’s “Where Everyone Plays” spot to represent the league’s three newly promoted clubs – Aston Villa, Norwich City and Sheffield United.
Celebrating the unifying powers of football which is the most popular sport in Nigeria as well as UK, the ad follows a collection of die-hard football fans as they support their favourite clubs, with appearances from Brian Deane (who scored Sheffield United’s first ever goal in the league) and Manchester United star Jesse Lingard.
In light of Norwich City’s return to the Prem, the spot features a cameo from TV cook and hailed Canaries fan Delia Smith. Taking the form of her famous fish pie, the team’s director reprised 2005’s iconic “Let’s be having you” speech from Norwich City’s 2005 match against Manchester City.
“It’s almost 15 years since that game against Manchester City, but the fans haven’t forgotten,” Delia remarked.
“It was a spontaneous, emotional appeal from the heart to get behind the team and shows the power of football to unite. It’s a privilege to be involved in such a big celebration of football communities with Coca-Cola. So, to the 2019/20 season: LET’S BE ‘AVIN’ YOU!”
The spot is set to the tune of Yazoo’s 1980s classic Only You, featuring never-before-seen clips from February’s original ad, alongside footage of the league’s three new arrivals.
“Coca-Cola has always been a passionate supporter of football and we’re excited to celebrate three new clubs to the league ahead of the launch of what looks set to be another action-packed season,” said Kris Robbens, marketing director at Coca-Cola Great Britain and Ireland.
Coca Cola’s partnership with the Premier League was launched globally. The Nigerian launch was done in March 2019 and according to the soft drink giant partnership provides the unique opportunity for Coca-Cola to refresh the EPL experience in Nigeria.
Speaking on the partnership, Gbolahan Sanni, The Franchise Marketing Manager, Coca-Cola Nigeria, said: “Coca-Cola is set to transform the EPL viewing experience in Nigeria by bridging divides and uniting EPL fans. Since the partnership covers several categories within our portfolio, we also have the unique opportunity to engage and excite the Nigerian market using various EPL assets. Furthermore, Coca-Cola will partner with top Nigerian talents to bring the excitement home and provide the opportunity for lucky fans to experience the action live in the UK.”
Mr. Sanni also informed that partnership with the EPL is all about bringing passionate Nigerian football fans closer to the action in English football. At some point, we will be taking lucky Nigerians to watch the EPL matches live in England. We will also be giving out partnership gift items to Nigerians at various viewing centres across the country. Additionally, there is a whole line-up of activities focused on refreshing football fans everywhere during the season. We look forward to refreshing at one such experience.
“The Slogan ‘LeggoNaija’ is our way of saying “Let’s go”. It is a call to all EPL fans in Nigeria to support their individual clubs and cheer them up to victory; and beyond football, it’s a is a clarion call to all Nigerians to go out there and achieve their dreams, start something great, overcome all odds and make Nigeria Proud,” he said.
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