SunVita cereal, now consumers’ most sought after brand says Promasidor Boss

Head of Marketing, Promasidor Nigeria Limited, Mr. Abiodun Ayodeji, has disclosed that its newly launched  product, SunVita cereal has been making a lot of sales in the Nigerian market as it has become one of the most sought after brand by consumers.

Ayodeji disclosed this during an interview at the company’s head office in Isolo, Lagos.

Recall that SunVita cereal was launched into the Nigerian market by Promasidor Limited in December, 2018 with 75 per cent locally sourced materials.

According to him, the company recently launched its commercials on the brand in the Western part of Nigeria, noting that an ongoing pipeline filling was already going on in earnest to make the product more available to the consumers.

In his words: “SunVita cereal has been doing very well and consumer feedback is very good in terms of their acceptance and reception of the product.”

“You know that when you launch a new product, what you do in the first few months is pipeline filling. That is, you are selling to your distributors, the wholesalers, and the retailers so that the product is available to the consumers on the streets.”

“You need to build a base and that is what we have been doing since we launched SunVita in December 2018. Last week Monday, we started the TV and Radio commercials on the brand in Lagos State and other western states and the plan is that we will go to other states very soon”.

The Marketing Manager pointed out that Promasidor is doing its best in providing the Nigerian consumers with quality products that have nutritional benefits.

Ayodeji added that the company is known for its leadership position in pioneering the Onga powdered seasoning in 2004 and the smaller sachets of milk when it came into the market with Cowbell milk in 1993.

He said: “Our goal is to provide affordable quality nutrition to the Nigerian people. When we came into the market in 1993 with Cowbell milk, the predominant pack size that was in the market was the large pack sizes; I am talking about the powdered milk category.”

“We came into the market, we are able to understand, what are the pain-points of the Nigerian consumers especially those ones that normally earn wages; they earn their income on daily bases. It is very difficult for them to buy the bigger pack and as you know, milk is a very good source of protein which means that it is not available to most Nigerians.”

“We came into the market, we made the milk available in pack sizes and those are the ones you see in small retail pack sizes which means that even if you earn your salary on a daily bases, you can still be able to give your family milk when you want to consume your beverages, when you want to consume your cereals. We also did the same for the Onga seasoning” Ayodeji noted.


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