WPP, which has an ambitious blueprint to transform from a conventional agency holding company into an “unholding company,” has announced a new enterprise-level chief information officer role and tapped Estée Lauder Companies’ Anne-Isabelle Choueiri to fill it.

She will be responsible for designing, implementing, and embedding the operations that underpin “Elevate28,” the advertising firm’s three-year growth plan unveiled in February.

Choueiri will work closely with the company’s product and enterprise tech teams to harness AI, technology, and data to unlock new capabilities and drive operational excellence, WPP said.

She joins WPP from Estée Lauder, where she led enterprise-wide strategic initiatives, including shaping the company’s “One ELC” operating model and transforming its enterprise marketing, data, and analytics capabilities. Most recently, she served as Senior Vice President of Transformation at the consumer marketing giant.

Prior to that, Choueiri held senior management consulting roles at Accenture, McKinsey, and A.T. Kearney.

WPP noted that Choueiri led the transformation and redesign of Estée Lauder’s Enterprise Technology teams and served as a core member of the company’s AI taskforce.

Chief Executive Cindy Rose said: “Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients. Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology, and culture in innovative ways. She is exactly the leader we need to drive bold, lasting change at WPP, and I’m delighted to welcome her to the team as we work together to unlock our next chapter of growth.”