Steve Babaeko Appointed Into New York Advertising Festival Jury

Steve Babaeko, Chief Executive Officer/ Chief Creativity Officer, X3M Ideas, has been selected by the organizers of the New York Advertising Festival as a member of the Grand Jury to select this year’s International Advertising Awards for Mobile at the prestigious New York Festival.

The Festival will hold on May 19th and feature creative panel sessions, a cocktail reception, the awards ceremony, and an after-party. Babaeko appointment comes on the back of his creditable performance as a member of the 2016 online judging panel for the awards, which has been described as the World’s Best Advertising and Creative Communications Awards.

Commenting on the development, an elated Babaeko said, “We are delighted for the honour and global acknowledgement. We sit here doing our thing but technology has made it possible for our footprints to be noticeable on the global space, therefore the call to be: first part online jury to shortlist the entries and next to be part of the Grand Jury that will select the final winners in our respective categories of this global Advertising Festival – New York Festival”.

As part of the events, four creative panel sessions will take place during the day at the NYIT Auditorium on Broadway, located at 1871 Broadway while the gala will hold at Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. A cocktail reception in the Ertegun Atrium will be followed by the awards ceremony in Rose Theater while a celebratory after-party will be held at Parkview Lounge, on the 4th floor of Time Warner Center, to toast all the winners of the World’s Best Advertising.

Other international advertising practitioners that will function in the Jury alongside the X3M Idea boss at the festival include Gian Lanfranco, Creative Director at McCann, USA, who is on board to judge this year’s International Advertising Awards for Integrated / Mixed Media; Shaun O’Neill, National Business Development Manager at MediaWorks, New Zealand, a part of the Grand Jury 2016 for Radio and Kostas Verveniotis, Strategic Planning Director at The Newton Laboratory, Greece.

Others include Martin Cerri, Group Creative Director at Walton Isaacson, USA is on board to judge this year’s International Advertising Awards for Print and Lingxiao Tan, Senior Designer at Red Peak, USA, he is part of the 2016 Grand Jury for Package Design while Jason Kwak, Film Director at Panda Productions, Korea was also added to the Grand Jury 2016 for Film Craft.


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