WPP

Diet Coke’s ‘Canny Pack’ fashion campaign elevates The Devil Wears Prada 2 Tie-In

Diet Coke has elevated its brand presence with the launch of the ‘Canny Pack’...

WPP gains expanded global role for Henkel consumer brands

WPP has secured a significantly expanded role for Henkel Consumer Brands, taking...

WPP reports 6.7% revenue decline in Q1 2026

 WPP reported first quarter revenue less pass-through costs of £2.26 billion, down...

WPP integrates Google Earth AI to bridge gap between digital behaviour and physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

WPP taps Estée Lauder’s Choueiri for new chief information officer role

WPP, which has an ambitious blueprint to transform from a conventional agency holding...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Omnicom Media tops RECMA global rankings across all four regions

Omnicom Media has been named the best-performing global media group in the latest...

WPP creates global commercial role, appoints Publicis veteran to lead it

WPP has appointed Guillaume Epstein as its first global head of commercial.  The...