TFC honours MARKETING EDGE with Appreciation Award
By Felicia Nwosu
The year 2022 no doubt is ending on a happy and celebratory mood for Nigeria’s leading and foremost brand centric magazine, MARKETING EDGE, as it took the centre stage when it was honoured with an Award of Appreciation by one of Nigeria’s leading quick service restaurant, Tastes Fried Chicken, TFC at the Annual Carol Service held on December 18, 2022, at TFC Place, 22 Road, Festac, Lagos.
According to the QSR giant, this milestone recognition was in respect of MARKETING EDGE’s consistent and unwavering support and partnership with the QSR brand all through the year 2022.
Chairman of TFC, Mr. Adekunle Adedayo and his amiable wife, Mrs. Olayinka Adedayo, the Group Managing Director, Tastee Fried Chicken, while presenting the award to the avant-garde and authoritative media platform, expressed their profound gratitude for the value addition the partnership has yielded, reaffirming that MARKETING EDGE has lived up to its billing and pay-off line of ‘promoting the brand idea’.
According to the Chairman, within the one year of the partnership, Tastee Fried Chicken’s growth trajectory has experienced an immense upward swing in its market share, consumer mindshare, traction, penetration and patronage as a result of the amplification and brand promotion gained through the partnership.
“Wow! MARKETING EDGE, at last, we have met you. We have seen your work and we appreciate your good work. Thank you for being there, for your support and for taking this brand to the next level.”
In the same vein, his wife, who is also the Group Managing Director, applauded the giant strides and undeniable impact arising from the immense support from MARKETING EDGE as its partner. She expressed optimism and confidence that such a partnership is able to place TFC in the global QSR map.
“Like what the Chairman said, we really appreciate you people. We know where we were a few years back before you came in and done very brilliantly by bringing us where we are today. Where we are today is not where we want to be, but I know that with God on our side, we will exceed our expectations.Thank you very much. With our greatest appreciation, we present you this award.This is from the depth of our hearts,” she added.
Recognised alongside MARKETING EDGE, were Pepsi and TVC television who were also applauded for contributing to the growth of the QSR brand in the out-going year.
MARKETING EDGE, has continued to sustain its pride of place in the business of promoting the brand idea for almost two decades while at the same time keeping the industry informed with first hand and authoritative news stories.
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