WPP partners BigCommerce to enhance global e-commerce

By Oghale Mafuru

WPP, World’s largest advertising agency has announced partnership with BigCommerce, a leading Open Software-as-a-Service (SaaS) ecommerce platform for fast-growing and established B2C and B2B brands to offering omnichannel solutions to help its clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.

According to the company the strategic partnership which reflects WPP’s ongoing investment in its commerce offer for clients will give it access to new product tools on both BigCommerce and data feed management platform, Feedonomics as well as provide Application Programming Interfaces (APIs) and data sets which will enable WPP agencies to develop unique insights for clients across product, trend and purchasing data.

Commenting on the partnership, Nilufar Fowler, Executive Vice President, Strategic Partnerships at WPP, said: “With the rise of social commerce, direct-to-consumer purchases and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer. WPP is a leader in commerce services, alongside our strength in strategy, media, creativity and integrated experience, and this partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”

On his part, Marc Ostryniec, Chief Sales Officer at BigCommerce, said: “Bringing WPP’s global capabilities to our joint customers is of tremendous value. The combination of the BigCommerce platform and WPP is unlike anything we have previously done. We are already unlocking opportunities for joint customers worldwide to drive revenue and accelerate growth by bringing to market truly innovative solutions for omnichannel commerce. As BigCommerce continues to expand its global footprint and move upmarket, we remain focused on modernizing the commerce experience through our world class partner ecosystem to help brands grow and succeed.”

With this partnership, WPP will receive priority access to alpha and beta products as well as platform integrations including Amazon, Meta, Google and TikTok which will allow teams to maximize omnichannel sales and optimize spend for both B2C and B2B clients.

The partnership announcement aligns with WPP’s accelerated growth strategy to strengthen technology and commerce offerings.


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