WFA opens nominations for global marketer of the year 2023

By Felicia Nwosu

World Federation of Advertisers (WFA) has revealed that nominations are now open for interested participants who wish to be nominated for its 2023 edition of the global marketer of the year.

The global advertising body stated that this year, the awards seek nominations for global and regional marketers who can demonstrate their part in driving their businesses and the industry forward.

It added that nominations will be sought from the wider marketing industry as well as via an expert jury of global marketers and industry experts chaired by WFA President and Mastercard Chief Marketing and Communications Officer Raja Rajamannar, and its media partners.

Stating some of its criteria and requirements, it maintained that those  nominated should demonstrate outstanding leadership in two or more of the following four areas which include driving initiatives that contribute towards sustainable business growth, optimising their global marketing organisation as well as  working more effectively with partners, delivering stand-out innovation and creativity,  playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda and they should also have been working for their current company for two years or more. The deadline for nominations is 11 October 2023.

WFA noted that nominations will be considered by the expert jury in October, with those shortlisted being profiled in on the Drum and on the WFA’s website later in the year. The list of jurors for 2023 will be announced in September.

According to the global advertising umpire, this year’s shortlisted marketers will also be inducted into the global marketer hall of fame joining the 27 marketers who have been shortlisted for this prestigious award since it was first launched in 2017.

It disclosed that the winner will be decided by a combination of public voting by the industry and the expert jury verdict, with each counting for half of the final score. The winner will be announced in January 2024.


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