The Coca-Cola company promotes Omomeda Ashofor to social experience director for Africa
The Coca-Cola Company has promoted Omomeda Ashofor to the role of Social Experience Director for Africa.
In his new role, Ashofor will be responsible for enhancing the brand’s visibility on social media, fostering stronger connections with consumers, and discovering innovative methods to utilize digital platforms in narrating the Coca-Cola narrative throughout the varied markets of Africa.
Ashofor, a seasoned media expert with a successful history in marketing and advertising, formerly held the position of Director of Consumer and Shopper Media at the renowned beverage corporation.
Before joining The Coca-Cola Company, Omomeda Ashofor gained experience at various prominent media agencies and telecommunications companies, starting his career at mediaReach OMD and progressing through roles such as Manager of Media Planning Services and Manager of Research and Technology.
Afterward, he took on the role of Head of Media Strategy and Planning at Capital Media Limited Nigeria, followed by a promotion to Director of Media Strategy and Implementation. Later, he transitioned to Airtel Nigeria as Senior Manager of Media Operations, and then to UM Nigeria as General Manager, where his responsibilities included strategic management impacting revenue, staff development, and overall company operations.
Ashofor’s extensive experience and proficiency in media strategy, digital marketing, and integrated communications positioned him as the perfect fit for the role of Social Experience Director for The Coca-Cola Company’s Africa division.
He earned a Bachelor of Science degree from the University of Ibadan and is a graduate of the esteemed Lagos Business School. His expertise encompasses strategic planning, emotional intelligence cultivation, media planning, and integrated marketing, all of which are vital for his new position as The Coca-Cola Company’s Social Experience Director for Africa.
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