MARKETING EDGE on TV host Steve Babaeko this Wednesday on TVC News DSTV Channel 418 at 12:30pm

By Oghale Mafuru

Foremost marketing and advertising television program, MARKETING EDGE on TV, will be hosting Steve Babaeko, the CEO of X3M Ideas and President of the Association of Advertising Agencies of Nigeria, this Wednesday on TVC News Dstv Channel 418 at 12:30pm.

The Seasoned and versatile advertising expert will be analysing the trends and occurrences of the outgone year as well as how agencies were able to record incredible feats despite the challenges to emerge as a global icons celebrated for outstanding creative works.

The advertising guru who is also the helmsman of the Association of Advertising Agencies of Nigeria, AAAN will also highlight on some of the noteworthy achievements of his administration and his focus for the year 2022.

Steve Babaeko is an iconic advertising professional who is reckoned to be one of the highly respected creative minds in the advertising industry in Nigeria. Through more than two decades experience in the business of brand management and communication, he has distinguished himself in the annals of the

He has also worked extensively with top agencies including 141 Worldwide, Mc&A Saatchi & Saatchi, and Prima Garnet Ogilvy and contributed to the creation and development of some of the most iconic works in Africa and beyond, such as the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and many others.


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