Terragon appoints Shanna Mahihu-Nyambok to head East Africa operations

By Kasim Bakare

Terragon Group, a data and marketing company, has announced the appointment of Shanna Mahihu-Nyambok as its new Director, East Africa Region.

In her new role, Shanna will lead the company’s East African operations, with responsibility for business operations in Kenya, Uganda, Tanzania, and Rwanda

Mrs. Mahihu-Nyambok, who is a postgraduate holder in Strategic Business Management from Wits Business School in Johannesburg, South Africa, currently sits on the Advertising Standards Committee (ASC) Board in Kenya.

She is a seasoned marketing and commercial management professional with over 18 years of progressive experience. Her appointment will accelerate the Organization’s objective to help Brands in East Africa adopt the use of enriched Data and Insights for personalized customer engagement, on mobile.

Terragon is Africa’s leading data aggregation and enrichment, consumer insights and engagement solution that helps Brands gain a deeper understanding of African consumers to deliver better experiences that drive meaningful relationships.

Terragon Group is headquartered in Lagos, Nigeria, with a presence in Kenya, South Africa, Ghana, UK, and an R&D Centre in India.


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