Hughes-Obisesan joins Cannes Lions Jury
Sinmisola Hughes-Obisesan, an advertising icon and Creative Director of the Redefini Group, has scored further honour by being selected as a jury member for the Cannes Lions, the most prestigious advertising festival in the world.
The Cannes Lions International Festival of Creativity will be held in Cannes, France between Monday, 20 June and Friday, 24 June 2022.
An icon in the Nigerian advertising industry, Hughes-Obisesan joins a line-up of global experts from across creative industries who will shortlist world-class creative work.
As a member of the ‘Industry Craft Lions Shortlist Jury’, she will be tasked with short listing entries that will go on to be judged and awarded on the global stage during the Cannes Lions International Festival of Creativity, an annual gathering of the global creative community to celebrate the best of creativity in brand communications.
Expressing her gratitude and appreciation for being selected, Hughes-Obisesan said: “It’s an honour to be appointed as a Cannes Lions Juror and to join my creative peers to define the global benchmark for creativity, and award the world-class work that will make history and drive progress through creativity. Cannes Lions has been championing creative excellence since 1954 and it’s awesome to see that my achievements in Nigeria at Insight Publicis have been recognized and worthy of this global appointment.”
In a separate statement, Simon Cook, CEO, Cannes Lions, said: “The votes that are cast during this crucial stage of judging play a fundamental role in the judging process. This talented line-up of industry experts will bring us one step closer to defining the creative benchmark on the global stage this June. We are extremely grateful to our jurors for their time, dedication and expertise.”
Also commenting, Tayo Oyedeji, CEO of Redefini Group, said: “On behalf of the Redefini Group, I congratulate Sinmi on a most meritorious achievement. Sinmi consistently demonstrates mastery of creative communications, with utmost dedication and loyalty to her craft, consistently awing clients and pushing the team forward. This selection as a juror for the prestigious Cannes Lions Festival underscores the quality of talent we boast as a group. We are proud of Sinmi and are certain the Cannes Festival team is richer because of her.”
With over 15 years experience working with global and local brands, Hughes-Obisesan has gained global recognition for her innate ability to create insightful, impactful, and edgy content that breaks through the clutter, resonating with today’s dynamic consumers. In an oversaturated market, this capability to lead a team of vibrant and resourceful creatives to engender deeper experiences between brands and their consumers is invaluable.
Under her dynamic and pioneering leadership, the Redefini Group successfully secured coveted brands, including Amazon Prime, Meta, and Oppo, as clients, adding to its already rich portfolio. As Creative Director, she works closely with various teams across the group to cement its position as Nigeria’s preferred communications partner.
Other members of the ‘Industry Craft Lions Shortlist Jury’ include: Ariane Polvani, Creative Director, Wieden+Kennedy, Brazil; Ashwini Deshpande, Co-founder, Director, Elephant Design, India; Devon Hong, Executive Creative Director, Dentsu Creative, USA; Emily Sander, Executive Creative Director, VML Y&R, USA; Javier Lourenço, Director, Bitt Animation, Argentina; Paloma Adrien, Head of Integrated Production, Craft Worldwide, Spain; René Baquero, Managing Director & Chief Creative Officer, Havas Hoy, Colombia; René Chen, Chief Creative Officer, Jones Knowles Ritchie, China; Storm Smith, Producer & Diversity Inclusion Accessibility Lead, BBDO LA, USA; and Torsak Chuenprapar, Co-Founder / Chief Creative Officer, Wolf Bkk, APAC.
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