Tag: WPP

Mark Read to step down as WPP CEO after three decades of service

In a landmark leadership transition, Mark Read, Chief Executive Officer of global...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

MARKETING EDGE reschedules 2025 Q2 Quarterly Virtual Summit to June 13

MARKETING EDGE 2025 Q2 Quarterly Virtual Summit  has been rescheduled to Friday,...

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

WPP renews global marketing partnership with Coca-Cola

WPP has reaffirmed its stronghold over Coca-Cola’s global marketing business, securing...