Public Relations

APRA, PRCAN initiate move to determine Public Relations business value

The African Public Relations Association (APRA) alongside its Nigerian counterpart,...

Why we can’t obtain billings figure for PR investments in Nigeria – Badejo-Okunsanya

Veteran Nigerian Public Relations practitioner, Yomi Badejo Okusanya, has shed more...

When PR becomes both attack and defence

The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu (The...

Managing reputation is Africa’s biggest challenge, says Badejo-Okunsanya

President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...

Getting accurate measure of PR investments is a global challenge, says APRA boss

President of African Public Relation Association (APRA), Yomi Badejo-Okunsanya has...

AMEC holds 6th annual Measurement Month, seeks to educate IMC practitioners on latest best-practices

The International Association for the Measurement and Evaluation of Communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

How data visualisation improves PR communication

Data visualisations – the new-fangled term that refers to charts, graphs and other...

Birmingham 2022 invites pitches for advertising, PR, design and research business

The Birmingham Organising Committee for the 2022 Commonwealth Games is seeking agencies...

British Airways’ reputation nosedives amid strike action

British Airways has seen its corporate reputation plummet to a four-year low after...