Corporate entities must cultivate positive image for business growth – Rewane
Corporate organisations in the country have been advised on the need to ensure that they cultivate positive image around themselves if they were to excel and survive in their various business endeavours.
Giving this advice was the foremost renowned economist and financial analyst, Managing Director/CEO Financial Derivatives Limited, Bismarck Rewane while addressing a forum of Public Relations and Marketing Communications practitioners at the maiden edition of the Public Relations Consultants Association of Nigeria (PRCAN) business seminar which held in Lagos recently.
Speaking on the seminar theme “Nigeria’s Economic Outlook 2020: Implications for the Marketing Communications Sector” Rewane observed that corporate entities needed to understand they existed in an environment where public and policy perception of them was more critical than even their financial successes.
To survive and make success in their business endeavours, corporate organisations must cultivate positive image around themselves so as to enhance upon their perception and acceptance by the public.
According to the industry expert, just as governments in various countries are becoming aggressive in the pursuit of their public good image agenda, corporate bodies must also see to it that they court public acceptance by constantly building upon their public image perception.
“More importantly, corporates need to understand they are in an environment where the public and policy perception of them has become more critical than even their financial success. So even if you are doing well or not doing so well, the message to corporate bodies is that it’s more difficult to manage success than to manage failure,” he said.
In his opening remarks at the event, President of Association, Israel Jaiye-Opayemi noted that the objective of the business summit was to further enrich the knowledge of PR practitioners, especially business consultants as well as the clients on the requisite data tools needed to enhance their business success.
He lamented the dearth of data knowledge available in the industry pointing out that the summit offered greater opportunity for members to bridge the gap and fulfill their destiny in public relations.
“This is a special moment for the PR community. This gathering is all about us understanding the primacy of data to planning. Data helps to predict the future, it helps with forecast and planning,” he stated adding, “the future of everything is data”.
The event was attended by various stakeholders across the public relations sector, including major players in Nigeria’s marketing communications industry and client companies.
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