Public Relations

How Covid-19 affects Public Relations-Media relationship

Research by BrandImpact Consulting has shown how the COVID-19 lockdown in April 2020...

Marketing Edge live chat on Instagram hosts John Ehiguese

Apart from disrupting lives and businesses across the world, COVID-19 pandemic has...

CMC Connect launches Plastic Responsibly Nigeria initiative

In commemoration of the 2020 World Environment Day, CMC Connect (Perception Managers),...

APRA throws its weight behind AfDB President, insists on due process

The African Public Relations Association (APRA) has thrown its weight behind the...

PR Beyond publicity stunts

Public relations has suffered a 'reputation crisis' over time. A profession designed...

Covid-19: FG partners PRCAN on communication strategy

The Federal Government’s Presidential Task Force (PTF) on COVID-19 has expressed...

Covid-19 and the state of PR: A personal experience

It is no news that the Covid-19 pandemic has foisted a new reality on our world....

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your campaigns...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...