Agile Communications launches corporate communication campaign for Mandilas Group
Agile Communications Limited, the agency of repute which emerged as the official communications and creative agency for Mandilas Group Limited, after a keenly contested pitch earlier in the year, has once again proved its mettle as a communications powerhouse.
The agency has launched a resounding corporate communications campaign on behalf of its newly acquired client, Mandilas Group Limited. The campaign, which comes as a refreshing and exciting change for the brand, rides on the Group’s 70th anniversary which was celebrated on the 12th of May, and also serves as a great opportunity to reintroduce the brand and its lifestyle philosophy to the emerging young and dynamic audience.
The campaign, which will be rolled out in phases, kicks off with a website re-launch and a YouTube page launch, giving the brand a facelift from the usual, to be followed with major digital penetration campaign and brand activation. As part of this revival and commitment, the brand recently engaged in a CSR drive, donating air conditioners to major COVID-19 isolation centres.
Also in the works is a Corporate TVC which highlights the brand’s story of resilience and commitment, carefully weaving it to speak to our current realities. Other platforms to lookout for massive deployments include press, lampposts, BRT, Radio sponsorship, amongst others, all with an overarching intent of resonance and relevance to the desired audience.
Speaking on what the agency hopes to achieve with the campaign, the MD/CEO of Agile Communications Limited, Rufai Ladipo, cited Anne Morrow Lindbergh’s quote: “Good communication is just as stimulating as black coffee, and just as hard to sleep after.”
In Mr. Lladipo’s words: ““There is great heritage and strength in the Mandilas brand and our agency is thrilled to share the brand’s story with the audience.”
The agency boss also noted that by teaming up with relevant stakeholders, the agency is poised to enhance the brand’s presence and awareness with exciting new creative work to highlight Mandilas’ unique experiences.
In her remark, the Associate Manager of Agile Communications, Joy Akemo Daniel, stated that the Mandilas business and the ongoing campaign came as a major boost to the agency’s portfolio.
“We hope to bring our magic effect on the brand, but most importantly, we are excited to be working with a very intelligent marketing team to achieve the best results. We urge the industry to watch out for a mind-blowing creative work. We hope and work towards achieving the best,” she said.
About Agile Communications
Agile Communications Limited is a fully Nigerian-owned marketing communications services agency committed to building brands across Nigeria and Sub-sahara Africa. Its competence spans across advertising, strategy, design, brand activation, media buying, consultancy, public relations, digital communications and environmental branding.
About Mandilas Enterprises Limited
Mandilas Enterprises Limited is a lifestyle solution brand established in 1950 and has been offering an array of services with focus on mobility and cooling solutions. The brand became synonymous with Volkswagen Beetle over the years, being the first to introduce the car brand to the Nigerian audience. Currently, Mandilas offers sales of variety of cars, after-sales services and leasing solutions. For cooling, Mandilas is the sole distributor of Carrier Air Conditioners, a partnership which began from 1955 till date.
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