PR

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Building a PR agency is a marathon, not a sprint, Abdul tells NIPR Lagos chapter

One of the most persistent misconceptions in Nigeria's public relations industry...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

CMH launches mentorship programme for young communications professionals

The Communicators Mentorship Hub (CMH), a new initiative dedicated to empowering...

AI is both opportunity and threat, Ogunsanya warns as he calls for accountability in the age of intelligent systems

Segun Ogunsanya, chairman Airtel Foundation, has warned that artificial intelligence,...

CMC Connect unveils Crisis-X, Africa’s first AI-driven crisis management platform

CMC Connect LLP has launched Crisis-X, an artificial intelligence driven crisis management...

Control the panic, master the problem: Edet urges PR practitioners to embrace AI before crisis forces them to

When a crisis hits, the first casualty is rarely reputation. It is logic. That was...