Marketing

Tasty Tom, De Rica conclude Millionaire splash promo, awarding 18 Millionaires

The Millionaire Splash promo from the stables of Tasty Tom Tomato Mix and De Rica...

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova...

Nigerian IMC industry leaders weigh performance, gaps prospects under global lens

The performance of Nigeria’s Integrated Marketing Communications ecosystem continues...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...