Marketing

‎Africa’s first beverage intelligence platform debuts hybrid summit in Nairobi on July 25

Africa’s multi-billion-dollar beverage industry is set to get its first dedicated...

OAAN announces 41st AGM, sets agenda for responsible out-of-home advertising ahead of political campaign season

The Out- of-Home Advertising Association of Nigeria (OAAN) has announced that its...

‎NBC commissions three new production lines at Asejire, Challawa; deepens commitment across Nigeria

Nigerian Bottling Company (NBC) Ltd., a leading consumer packaged goods company and...

TBWA\Concept’s CEO transition from Nwosu to Isitua-Onukwu signals shift from vendor to IP-owning creative firm

TBWA\Concept Unit Nigeria, one of Nigeria’s oldest and most influential creative...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

A Friendly Reminder: If your revenue isn’t growing, your marketing strategy needs a rethink

By Leye | CEO, Intense Digital There is a question every marketer eventually faces,...

Shifting paradigm in Public Relations from traditional approach to digital-first

By Bolaji Abimbola ‎ ‎The PR landscape is fast-changing with the adoption of...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends were...

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

Africa is no longer the next frontier, it is the new marketing centre, says Olagundoye

The narrative that Africa is merely the "next frontier" for global business is becoming...