Tag: Marketing

Cannes Lions introduces Lions Live to support the creative community

Cannes Lions has introduced Lions Live, a digital education, inspiration and networking...

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Brands & Marketing communication experts disagree on stoppage of brands advertising campaigns

Confusion, fear and apprehensions continued to dominate the Nigerian brand management...

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Publicis is cutting down some of its 5, 000-strong UK workforce amid Covid-19 crisis

Publicis Groupe is making redundancies across its 5,000-strong UK operation because...

Adland turns to temporary pay cuts as key measure for weathering storm of Covid-19 crisis

Businesses in adland are turning to temporary cuts in pay and hours for their staff...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...

Pepsi partners Global Citizen and Lady Gaga for concert to battle Covid-19

Pepsi has partnered music festival Global Citizen to produce a live-streamed concert...

Chartered Institute of Marketing advances its Chartered status

The Chartered Institute of Marketing (CIM) has announced significant changes to its...

Bunmi Adeniba, Unilever Marketing Director becomes VP Global Advertisers

President of Advertiser Association of Nigeria (ADVAN), Mrs. Bunmi Adeniba,...

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