Marketing

Budweiser rewards “smooth kick-off” campaign winners

Budweiser, top quality lager beer and official sponsor of the English Premier League...

‘Never Watching Alone’: Shock results in UCL quarter-finals first leg as Heineken unveils new merchandise

The first leg of the UEFA Champions League Quarter-Finals got off to an entertaining...

Voriancorelli matches buyers and sellers

Convenience is one of the most essential elements of a customer-centric business....

Shoprite ready to exit Nigeria – CEO

Shoprite Holdings Limited has announced that it is set to conclude plans on the final...

Omnicom wins global deal with Allianz

Omnicom Group signed a global multi-year agreement with insurer Allianz for creative...

U.S digital ad revenue rose by 12% to $140bn in 2020 despite pandemic, says report

According to a new report commissioned by the Interactive Advertising Bureau(IAB)...

Why we convened IMC Quarterly Virtual Summit – Ajayi

John Ajayi, Managing Director/CEO MARKETING EDGE magazine, has revealed the reasons...

Employing marketing communications tools to navigate out of recession

By Ibidunni Banjoko Recessions tend to be a tightening of credit conditions on...

Publicis partners The Trade Desk to tackle third-party cookies concern

Publicis Groupe has launched a specialized service to help its clients track and...

Crisis action plan as cushioning tool for brands’ survival

By Felicia Nwosu Prevention, they say, is better than cure. If any brand has had...