Marketing

YBR to manage USAID youth empowerment campaign

Lagos and Abuja based creative solutions company, YBR (Yellow Brick Road), has been...

Cannes Lions announces 2021 jury members

Highest ever representation from global brands, platforms, entertainment and technology...

Budweiser rewards “smooth kick-off” campaign winners

Budweiser, top quality lager beer and official sponsor of the English Premier League...

‘Never Watching Alone’: Shock results in UCL quarter-finals first leg as Heineken unveils new merchandise

The first leg of the UEFA Champions League Quarter-Finals got off to an entertaining...

Voriancorelli matches buyers and sellers

Convenience is one of the most essential elements of a customer-centric business....

Shoprite ready to exit Nigeria – CEO

Shoprite Holdings Limited has announced that it is set to conclude plans on the final...

Omnicom wins global deal with Allianz

Omnicom Group signed a global multi-year agreement with insurer Allianz for creative...

U.S digital ad revenue rose by 12% to $140bn in 2020 despite pandemic, says report

According to a new report commissioned by the Interactive Advertising Bureau(IAB)...

Why we convened IMC Quarterly Virtual Summit – Ajayi

John Ajayi, Managing Director/CEO MARKETING EDGE magazine, has revealed the reasons...

Employing marketing communications tools to navigate out of recession

By Ibidunni Banjoko Recessions tend to be a tightening of credit conditions on...