Tag: Marketing

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

Adweek’s Doug Zanger moves to the Martin Agency

Doug Zanger of Adweek is stepping away from journalism to join the agency world as...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

AAAN concludes 2021 business outlook webinar, inducts new members

By Zion Rufus The Association of Advertising Agencies of Nigeria (AAAN) on Thursday,...

Pepsi Zero Sugar declares end of compromise in new campaign

Pepsi Zero Sugar has launched a marketing campaign that includes more than 70 ads...

StarTimes signs agreement with Manchester United to offer MUTV in Africa

StarTimes digital terrestrial and satellite television services, the continent’s...

P&G’s Marc Pritchard to chair Adweek’s Sustainability Council

Adweek has formed a new Sustainability Council of 20 members for it Virtual event...

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous tasks...

Kia unveils 2022 Carnival as new SUV-inspired minivan with VIP lounge seating

Kia, a leading automobile company, is replacing its Sedona minivan with a new SUV-inspired...