Marketing

Top brands using NFTs as marketing strategy

By Abimbola Mohammed In the digital age, all things are connected, which explains...

Auto CEOs, NADDC, Customs, FIRS, others to parley on future of auto industry

Chief Executives/ Managing Directors of prominent auto firms in Nigeria and heads...

Hyundai kicks off autonomous vehicle technology

Hyundai Motor Co. has kicked off the wave for autonomous vehicle technology as it...

OAAN condemns removal, sell-off of billboard by KASUPDA

By Felicia Nwosu The Outdoor Advertising Association of Nigeria (OAAN) has condemned...

Brewers record 31.17% increase in alcoholic, non-alcoholic drink consumption in Nigeria

By Zion Rufus Nigeria’s largest drink producers, Nigerian Breweries, Guinness...

NIPR and Nollywood have important roles to play in rebranding Nigeria

By Abimbola Mohammed The image of a country is how the external publics see it...

FG to Inaugurate the Lagos-Ibadan expressway in June

The Federal Government is set to Inaugurate Lagos-Ibadan Highway in June. This was...

Saatchi & Saatchi’s legendary New Creators’ Showcase returns

For the last 30 years, Saatchi & Saatchi has presented The New Creators’ Showcase...

Marketers are still perturbed about changing privacy regulations- Survey

By Zion Rufus In the wake of Google’s third party cookie deprecation, a recent...

ASUU strike extension: Decline in  brand perception of State-owned Universities

By Oghale Mafuru Nigerians have expressed disappointment and displeasure over...