Tag: Marketing

Asa joins Spotify EQUAL Music Programme as ambassador of the month

Multi-platinum selling singer, Asa, is the latest Spotify EQUAL Africa Music Programme...

Fidelity Bank rewards customers in GAIM 5 promo

Ten customers of Fidelity Bank Plc have become N1million richer having received their...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

CMOs of multinationals shun ADVAN exco leadership

It is a New Year, new dawn and a new transitional journey of leadership for the Advertisers...

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

MTN Public Offer oversubscription activates allocation of additional 86.25 million shares

MTN's public offer of 575 million units of shares in Nigeria has recorded an over-subscription...

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Uwubanmwen, Ajene, Atere, others elected into ADVAN new exco

The commercial director of Biogenerics Limited has been elected as the new President...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...