Tag: Marketing

Can the fisticuffs between Obiano and Ojukwu’s wives rub off on Soludo’s brand?

By Felicia Nwosu An important component of a brand's image is its personality. However,...

Burger King’s closure of Russia outlets encounters setback

The parent company of fast-food chain Burger King has announced its inability to...

Admen turned walkmen for kidney health awareness

By Felicia Nwosu "Prevention they say, is better than cure and a healthy nation...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Adefila

Dayo Adefila is Head, Digital Strategy (Africa) at PZ Cussons, where he pushes the...

Campaign announces judging panel for Women Leading Change Awards 2022

Campaign’s Women Leading Change Awards has announced the judges for the Asia-Pacific...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Nnadozie

Chika Nnadozie is a Senior Marketing Executive with over 10 years of experience spanning...

Kevin Johnson steps down as Starbucks CEO

Kevin Johnson is retiring from his post as CEO of Starbucks next month after spending...

Omnicom taps Kochenash as CEO, eCommerce

By Ibidunni Banjoko Global leader in marketing communications, Omnicom Group has...

Making the best of social media for brand advertising

By Henrietta Igbekea In the past few years, social media has grown from being...

Tyler Turnbull, Susan Credle to lead FCB as Murray bows out

As Carter Murray, current Global CEO, FCB, exits the company at the end of the month,...