Ogilvy NY appoints Kluin as chief creative officer
By Abimbola Mohammed
Ogilvy has appointed Menno Kluin as new Chief Creative Officer. Kluin will partner with Carina De Blois, president of Ogilvy New York, and be responsible for creative in Ogilvy’s New York office and a portfolio of clients such as IKEA, Nestle, IBM, The Coca-Cola Company, Nationwide, Samsung, and Audi of America, which recently named Ogilvy its creative and strategic agency partner.
Kluin joins Ogilvy at a time of change and renewed momentum. Ogilvy recently earned the coveted position of Network of the Year at the 2022 Cannes Lions International Festival of Creativity. Ogilvy was also named Network of the Year by Campaign magazine and The One Show earlier this year. In March, Ogilvy became the only agency network to secure top rankings on both WARC’s Creative 100 & Effective 100 lists.
Prior to Ogilvy, he was the US chief creative officer at Dentsu, where he was responsible for 360i, dentsuMB, and Isobar, he was chief creative officer for 360i.
Carina De Blois, President Ogilvy New York, commented, “As we look to forge a new chapter for Ogilvy New York, our momentum is strong, and the opportunities ahead of us are big, so we absolutely could not compromise on this role. It had to be someone not only right for the team but also someone we would all be excited to work with. What many of us love about Menno is that he is a builder that brings out the true potential in talent, helps raise clients’ ambitions, and has a track record for delivering work that creates a meaningful impact. He also has an appreciation for David Ogilvy’s legacy, which is incredibly important to all of us as we continue to grow and evolve the agency.”
Similarly Liz Taylor, Global Chief Creative officer, Ogilvy, said “Menno is a modern creative who pushes the boundaries of possibility. He understands the complexities of our clients’ business today and has a proven ability to produce creative solutions for them that are meticulously crafted and filled with wit and charm. Menno’s reputation for using creativity to drive impact coupled with his track record of developing talent and fostering a culture of belonging will benefit our teams and further strengthen the creative product in our largest office.”
Earlier this year, The Drum ranked him the 15th most awarded CCO in the world for 2021. Campaign named him Creative Person of the Year. Some of his creative highlights include the FTX Larry David Super Bowl commercial: working with Kroger to create the first-of-its-kind AI tool, Chefbot, producing the first brand campaign for 7-Eleven in years, and forming an alliance with HBO and Oreo to bring fans the mother of all TV-watching snacks.
In addition, his work on HBO’s Westworld: The Maze won a Grand Prix in Radio and Audio at the Cannes Lions. Kluin recently served as the jury chair for the Interactive at the ADC Annual Awards. He is alum of Miami Ad School Europe and began his career with roles at Saatchi & Saatchi NY and Y&R NY. He grew up in the Netherlands and currently resides in Brooklyn, New York.
Chris Beresford-Hill, President of Advertising for North America, added, “Menno has made an impact everywhere he’s been, whether it was winning all the big awards as a young creative or turning around a big agency with blue-chip brands and famous ideas. None of it is by chance or by luck, he is an incredibly talented and methodical creative person. But one of the best things about Menno is that people who have come up under him have built incredible portfolios of work and gone on to do big things. At the end of the day, if you’re doing great work by raising people up, that’s the kind of leader we want on our team.”
Kluin also commented saying, “When you see the big moves Ogilvy is making, it’s clear that good things are on the horizon. I am a forward-looking person and a builder. Knowing that the current leadership teams subscribe to the same agency approach and philosophies was critical to me. It makes an opportunity like this irresistible.”
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