Marketing Strategy

Tasty Tom, De Rica conclude ‘Millionaire Splash Promo’, awards 18 Millionaires.

The 'Millionaire Splash promo' from the stables of Tasty Tom Tomato Mix and De Rica...

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

Meta faces scrutiny over scam ads tied to China advertising growth

Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, is facing...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...