Marketing Strategy

Global wine harvest recovers slightly in 2025 amid persistent climate strain

Global wine production is expected to reach around 232 million hectolitres in 2025, ...

L’Oréal launches Nigeria’s first luxury travel beauty store at Abuja Airport

Global beauty leader L’Oréal has launched its first L’Oréal-only travel retail...

Nigeria breakfast cereals market poised for growth as consumers shift to healthier lifestyles

From Import Woes to Market Resilience The Nigerian breakfast cereals market is...

Kora’s sundown sessions sparks fresh conversation on Africa’s AI future

Nigeria’s technology scene witnessed a new spark of optimism as innovators, founders,...

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

From mindshare to market share: Why accessibility wins in B2B

For decades, B2B marketers have chased mental availability, the art of being the...

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink campaign,...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world....

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...