Marketing Strategy

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

Meta faces scrutiny over scam ads tied to China advertising growth

Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, is facing...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of contemporary...

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience and...

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern...

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative force....

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...