Marketing Insights

Chimamanda Adichie shines on Glo-sponsored African Voices on CNN

Chimamanda Ngozi Adichie is the special guest on this week’s edition of Glo-sponsoredAfrican...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

Every customer interaction builds or destroys your brand, Salvador advises business owners

Damola Richard Salvador, CEO and Lead Strategist at Digisplash, a content-led, integrated...

Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public...

DecemberIssaVybe: How FirstBank made Yuletide the season of music, memories and magic

Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...