Marketing Edge

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025 with...

Netflix-Warner Bros deal sparks industry shockwave

Netflix’s agreement to acquire Warner Bros Discovery’s film and streaming assets...

‎Jollof as a brand and marketing force that unifies Africa

‎Despite the friendly rivalries over which nation makes it best, Jollof rice is...

Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy

 Marketers are heading into 2026 with caution. New data from WARC’s Voice of the...

Peak Breakfast Café Returns with Nationwide Tour, Delighting Thousands Across Nigeria

The Peak Breakfast Café is back, and this year, it is bigger, brighter, and more...

TECNO rewards its customers amid black friday sales as it sends lucky winners to Morocco for AFCON 2025

Life feels a little brighter when your efforts are recognized, and for TECNO customers...

‎Coca-Cola cuts its carbon footprints with new packaging option

 Coca-Cola HBC has partnered with DS Smith and packaging machinery company Krones....

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with two...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....