Marketing Edge

When two icons link up: Adidas and Coca-Cola bring nostalgia, football and fashion to the 2026 World Cup

 Some brand collaborations ask you to think. This one just asks you to feel something. On...

The ball now has a battery

For the first time in football history, the match ball needs to be charged before...

NYF Advertising Awards announces 2026 winners: Best of show awarded to Saint Elmo’s Germany and Charles & Charlotte for “Sheep Happens”

Led by Andrea Diquez, Global CEO of Gut, the Executive Jury brought together accomplished...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns in 24...

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Insight Redefini Group appoints Babatunde Olaifa as Group CEO

Returning to Where It All Began, Olaifa Sets Vision for the Future of Marketing Communications Insight...