Marketing Edge

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

€11 million foreign backing proves 3MTT works

 The European Union and Government of Denmark committed an additional €11 million...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...

Black At Launches “Through Her Lens” in Lagos — A Global Initiative to Redefine Women’s Role in the Creative Economy

Black At, a global platform championing access, inclusion, and opportunity for Black...

Champion Breweries taps debt markets with ₦30bn bond at 19.5%

 FMDQ Securities Exchange has approved Champion Breweries’ ₦30 billion five-year...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

Legend Internet surges 20% on planned Spectranet merger

 Legend Internet shares surged 20 per cent within 48 hours of announcing its merger...

Nigeria’s bourse outpaces global markets with 30% Q1 surge

 Nigeria’s stock market delivered a 30 per cent return in the first quarter of...

FirstBank empowers SMEs with AI-driven growth strategies, hosts SMEConnect webinar

 FirstBank, West Africa’s premier financial institution and financial inclusion...