Marketing Edge

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

Dufil Prima Foods reinforces commitment to Care with Yuletide outreach to the vulnerable

Dufil Prima Foods Plc, makers of Indomie, has reinforced its commitment to care and...

Dolapo Ogunbambo launches AIKIDO agency with bold promise: results over recognition

After over two decades shaping Nigeria's advertising landscape, Dolapo Ogunbambo...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

Aster Integrated Marketing marks 7 years of integrated thinking  in growing brands, shaping experiences, defining  craft

Indeed, when the drumbeat is steady, the dance becomes unforgettable. There is a...

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to build...

International Public Relations Network (IPRN) announces Boucles Africa as Nigerian Member firm

The International Public Relations Network (IPRN), a global alliance of independently...

OpenAI eyes Pinterest as it deepens its push into visual AI and commerce

OpenAI is allegedly considering the acquisition of Pinterest. If this is realized,...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...

Flutterwave acquires Mono to strengthen data and open-banking capabilities

Flutterwave’s discreet acquisition of Mono, Nigeria’s premier open-banking infrastructure...