Marketing Edge

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

Nigeria’s Outdoor Advertising Revolution: How Technology Is Rewriting the Rules — and Why The Moving AD Company TMAC and Optimum Exposures LTD are Leading the Charge

Picture this. A commuter is stuck in Lagos traffic when a Bolt car eases past. On...

Power Oil’s Exclusive running Community Initiative: A Blueprint for Experiential fitness Marketing

Power Oil's execution at the Access Bank Lagos City Marathon 2026 represents a significant...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic brand...

NYF Advertising Awards Introduces 2026 Elite Global Executive Jury Led by Andrea Diquez

 New York Festivals Advertising Awards is proud to announce its 2026 Executive...

Maureen Ifada Joins Global Elite as Jury Member for SABRE Awards EMEA 2026

In a significant milestone that underscores her growing global influence, Maureen...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

What traders can learn from industry trainer Jorge Luces

What Traders Can Learn From Industry Trainer Jorge Luces There’s a moment almost...

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...