Marketing Edge

FAANG season is over welcome to MANGOS season

There is a new acronym in town. And if you work in marketing, advertising, brand...

The brand that was restricted from its own stadium and won anyway

FIFA tried to make Levi's invisible. It did the opposite. On June 13, 2026, the...

Local brands close in on global giants as Nigeria FMCG ranking reveals sachet economy in full force

 A new consumption ranking from SagaProduct; Sagaci Research's proprietary shopper...

When two icons link up: Adidas and Coca-Cola bring nostalgia, football and fashion to the 2026 World Cup

 Some brand collaborations ask you to think. This one just asks you to feel something. On...

The ball now has a battery

For the first time in football history, the match ball needs to be charged before...

NYF Advertising Awards announces 2026 winners: Best of show awarded to Saint Elmo’s Germany and Charles & Charlotte for “Sheep Happens”

Led by Andrea Diquez, Global CEO of Gut, the Executive Jury brought together accomplished...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...