Marketing Edge

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Claude Design launches and Figma loses 7% market value within hours

 Anthropic launched Claude Design on 18 April 2026, a dedicated design application...

How FirstBank is investing in Its People and Building Future Leaders

 For an average 9-5er, having a job isn’t enough. You want a career that grows...

BON BREAD’s ₦50 million lawsuit against TikToker escalates social media crisis into national controversy

 TikTok user "Love" posted video expressing concern about bread that remained fresh...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....

Nigerians spend ₦1.17 trillion on essentials despite economic hardship narrative

 Nigeria’s manufacturing sector generated ₦1.17 trillion in Value Added Tax...

MTN suspends Xtratime as FCCPC lending rules tighten on telecom credit services

 MTN Nigeria has suspended its Xtratime service, halting airtime and data borrowing...

FirstBank partners Ekiti State Government on launch of innovation enterprise support fund

 FirstBank, West Africa’s premier financial institution and the leading financial...

 New York Festivals Advertising Awards® (NYFA) is proud to unveil the esteemed 2026 Sports Executive Jury

Led by Jury Chair Shannon Washington, Partner at 11Ounces, this distinguished panel...