Marketing Edge

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

MARKETING EDGE founder, John Ajayi, honoured as burial rites commence with Requiem Mass

Activities marking the burial of the late John Ajayi, Founder, Publisher and Editor-in-Chief...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn....

George Eniola: Building brand trust through strategy, consistency and cultural context

There is a question that has shaped George Eniola Yetunde Olajumoke's career, one...

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams notice...