Marketing Edge

Meta tests “Instagram Plus”  premium subscription with interesting story features 

Meta recently confirmed that it has begun testing a premium subscription on Instagram...

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

Stanbic IBTC Bank Nigeria PMI: New order growth sustained in March, but higher fuel costs lead to surge in prices

 Growth slowed in the Nigerian private sector at the end of the first quarter of...

‎Technology is the viable bridge to services sectors in Nigeria – Dr. Nwabunike

‎In this interview with MARKETING EDGE, Dr. Chizoba-Anyaeche Nwabunike, the Managing...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

LIRS extends deadline for individual income tax returns filing

The Lagos State Internal Revenue Service (LIRS) has announced a two-week extension...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

€11 million foreign backing proves 3MTT works

 The European Union and Government of Denmark committed an additional €11 million...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

OpenAI raises concerns about slow adoption of Enterprise AI

 OpenAI COO Brad Lightcap delivered an inconvenient truth at India’s AI Impact...