Latest Marketing News

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

POS terminal market surges on cashless shift, eyes $40.4 billion by 2033

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong...

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

ARCON’s landmark court victory affirms its regulatory authority

In a significant win for regulatory sanity and Nigeria's advertising ecosystem, the...

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...