Branding

Coca-Cola system celebrates 70 years in Nigeria, invests N560b in 5 years

By Abimbola Mohammed In commemoration of its seventy years’ anniversary and...

Top 10 Lager beers in Nigeria

By Felicia Nwosu Following a report made available by Euromonitor International,...

Redefine brand value as economic enabler, solution provider – IAA

By Felicia Nwosu The need for brands to go beyond business as usual and be seen...

LCCI set to hold webinar on business opportunities

By Abimbola Mohammed The Lagos Chamber of Commerce and Industry (LCCI), in collaboration...

Experts call for stringent measures to curb brand counterfeit

By Oghale Mafuru Against the backdrop of rising cases of brand counterfeit, experts...

Lagos brand is many things to many people – Gbenga Omotosho

By Felicia Nwosu Lagos State as a brand is so many things to many people depending...

Puma terminates N1 billion contract with AFN

PUMA, top sportswear manufacturing company, has announced the termination of its...

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of the...

NAFDAC calls for synergy as US, EU reject made-in-Nigeria products

By Oghale Mafuru In response to the recent rejection of made-in-Nigeria products...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...