Budweiser FIFA World Cup campaign features Nigeria

By Oghale Mafuru

Ahead of the FIFA World cup billed to hold in Qatar, Budweiser, a brand from the stable of the world‘s leading brewer, AB InBev has debuted its FIFA World Cup campaign featuring three international football icons and some fans flying the Nigerian flags.

The campaign which launched globally featured Lionel Messi, Neymar Junior, Raheem Sterling, and a diverse group of fans making their way through the player’s tunnel toward the FIFA World Cup pitch.

Commenting on this, Tolulope Adedeji, Marketing Director AB InBev stated that “For the first time in the history of Budweiser which is a global brand, we got Nigeria featured in a global Budweiser film. That is huge.  You will typically see Budweiser global ads airing in China, America, and everywhere showing foreign arts but with leadership, local representation, and my team pushing to say we are part of the global village, why can’t Nigeria be in a global ad that will air in the US? If you can consume US models and Asian models, why can’t you consume African models?

“It is a huge moment as Budweiser, the King of Beers debuts THE Global FIFA World Cup campaign reminding us that the world is ours to take! Budweiser’s global campaign features Naija globally for the first time! Can you spot that Green white Green?

“Before footballers walk into greatness, they pass through “The Tunnel”. But right after the tunnel, greatness awaits. Naija, greatness awaits, she added.

The Marketing Director also revealed that Budweiser is also releasing a line of limited-edition cans featuring QR codes to enable fans to win prizes including match tickets and entry into Budweiser-hosted watch parties around the world.

Budweiser plans to promote its recent alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of the event with the strict regulations on the sale and consumption of alcohol in the predominantly Muslim host nation.


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